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Contact:Lisa Keller
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Press Release

TAMRON ANNOUNCES PLAN TO BEEF UP MARKETING ACTIVITIES OF LENSES DESIGNED FOR
SURVEILLANCE MEGAPIXEL CAMERAS

Marketing Strategy for Tamron Mega Pixel Lenses Includes New Slogan:“Flat-Field Mega Pixel Lens Series”

April 1, 2009, ISC West, Las Vegas, NV— Mr. Morio Ono, president and CEO of Tamron Co., Ltd., Saitama City, Japan, announced that it will launch a new marketing strategy for its series of lenses for megapixel surveillance cameras under the new slogan “Flat-Field Mega Pixel Lens Series” in order to better promote the high performance characteristics of the lenses that ensure megapixel resolution over the entire image field.

Concept of the New Marketing Strategy

The surveillance camera market continues to grow, maintaining an annual growth rate of around 10%. The growth rate of the network camera segment is particularly remarkable, and this growth is expected to accelerate even further. However, there are still many problems remaining in conventional network cameras such as:

(1) They are costly compared to conventional analog CCTV cameras;

(2) They often present problems in terms of interchangeability (in other words, devices available from different manufacturers cannot be combined in many cases);

(3) Installation is difficult (manufacturers’ brochures say that installation is easy, but in many cases it is time-consuming and difficult without experience and specific know-how):

In addition, users are not necessarily satisfied with the performance of these new network cameras, saying their image quality is almost the same as conventional analog CCTV cameras.

However, the problem of interchangeability is expected to be solved in the near future since there is a move toward a uniform standard, while solutions for the problem of insufficient image quality have been found with the advent of megapixel cameras that deliver overwhelmingly high quality images compared to analog CCTV cameras. Therefore, conditions that will allow full-fledged installation and use of high performance network camera systems are expected to be met in the near future. Under such circumstances, “being high-performance” is thought to become an important key phrase in the network camera segment.

Intention of the New Marketing Strategy

The perception of performance level expectations of lenses for megapixel cameras is not uniform among lens manufacturers at present. In reality, lenses with performance at different levels in terms of resolution are being offered by various manufacturers. Tamron launched a product development program years ago in order to develop high performance lenses compatible with megapixel cameras, and subsequently the Tamron Mega Pixel Lens Series in CS-mount was announced ahead of others in 2007. The company now offers a complete product lineup that is capable of supporting megapixel cameras in all categories including lenses for “box-type cameras”, “dome-cameras” and “speed-dome cameras”. Tamron lenses compatible with megapixel cameras deliver megapixel performance over the entire image field from the center to the periphery, in other words, Tamron Mega-Pixel lenses provide the capability to derive the maximum performance in order to capture high quality images from megapixel cameras. As a result, Tamron has decided to commence a new marketing strategy that will brand these high-performance mega-pixel compatible lenses as Tamron’s “Flat Field Mega Pixel Lens Series” in order to assure customers that they can select these lenses with ease of mind for their megapixel cameras. Tamron is committed to continue expanding this lineup to meet market needs.

Eleven lens models in three categories are currently available as shown below, and the lineup is expected to be expanded further in the near future to include Flat-Field Mega Pixel Lenses

Tamron’s Flat Field Mega Pixel Lens Lineup (As of February 27, 2009)

C/CS-mount Lenses for Box-type Cameras

6 types in 3 models for 1/3-inch cameras and 2 types in 1 model for 1/2-inch cameras

Product Names :

M13VM246 / M13VG246 1/3 2.4-6mm F/1.2

M13VM308 / M13VG308 1/3 3.0-8mm F/1.0

M13VM550 / M13VG550 1/3 5-50mm F/1.4

M12VM412 / M12VG412 1/2 4-12mm F/1.4

Lenses for Mini-Dome Cameras

Standard model and IR model

Product Names:

DF009 1/3 3.0-9mm F/1.2

DF010 1/3 3.0-9mm F/1.2 IR-compatible

Lenses for Speed-Dome Cameras

1/3-inch type 18X zoom model

Product Name:

DF003 1/3 4.7-84.5mm F/1.6

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