November 10, 2015, Commack, New York – Tamron, a leading manufacturer of precision optics, is pleased to announce that Tamron its new SP 35mm F/1.8 Di VC USD (model F012) has received a Popular Photography's "Photography's Outstanding Products" (POP) award for 2015. This year's wining products are showcased in the December issue of the magazine.
The Award Citation
"This full-frame, fast prime lens, with Tamron's SP (super performance) pro optics, close focusing to 7.75 inches, and maximum magnification of 1:2.31, is the best in its class. Our tests (page 84 of the Dec. 2015 issue) of its Vibration Compensation system showed an average of 2.66 extra stops of sharpness-a great result. And all of these features come at a price that is shockingly low."
About the Award
Each year, the Editors of Popular Photography recognize the best new photo gear with the POP Awards for Photography's Outstanding Products. This honor goes to the excellent cameras, lenses, accessories, and software that most help photographers make great pictures. Popular Photography's Editor-in-Chief Miriam Leuchter states: "In the POP Awards, our editors identify the technological advances most likely to make a difference in photography today and give this coveted prize to the absolute standouts."
About the Lens
Tamron's new series of SP lenses are optimized to make the most of the superior imaging performance delivered by the latest advancements in digital photography. One of first lenses in the new series, Tamron SP 35mm F/1.8 Di VC USD (Model F012), offers a fast aperture and a versatile, slightly wider fixed focal length. At 7.9" MOD, its close-focusing capability is unsurpassed in this class of lenses, expanding the creative potential for the photographer. Sporting a totally revamped external appearance, this new lens provides the ultimate in functionality and operation. Despite the cutting-edge technology inside the lens, the exterior has an organic feel: masking the technology in a softer, more intuitive design. Tamron calls this design "Human Touch" and is the result of the pursuit to build a lens that becomes not just a tool, but a photographer's partner. The 35mm is designed to feel right: from switch locations to weight distribution. And the new SP line's aluminum barrel feels comfortable in the hands. The lens has a 120% larger display window and a new original font to improve readability, fluorine coating on the front element that repels oil and water, moisture-resistant construction and more.
"New Eyes for Industry" is Tamron's philosophy. This creed is consistent with the company's position as a comprehensive manufacturer of a wide range of original optical products, from interchangeable lenses for SLR cameras to various optical devices for both the general consumer and OEM. Tamron makes optical products that contribute to a range of different industries and will continue to devote its rich creativity and leading-edge technical prowess to various industrial fields. Furthermore, Tamron is fully aware of its responsibility to the environment and aspires to help preserve the natural environment in all of its business activities. Among its many optical and mechanical innovations since the founding of the company in 1950, Tamron's development of mass-produced hybrid Aspherical elements paved the way for today's compact high power All-In-One™ lenses when, in 1992, this technology was incorporated into the ground-breaking 28-200mm. Tamron continues to lead in this category of lenses with the 16-300mm Di II VC PZD Macro - the world's widest All-In-One™ zoom lens at 18.8X range starting at an unprecedented 16mm true wideangle. This compact and versatile lens features Tamron's proprietary VC (Vibration Compensation) system for blur-free hand-held shooting of photos in low light and at telephoto settings, PZD (Piezo Drive) autofocus system for fast and quiet autofocus operation, and macro capability. Tamron's recent SP (Super performance) lens introductions have received accolades and high praise from leading photographic magazines and websites for their outstanding best-in-class performance. Tamron has garnered international acclaim for its extensive line-up of professional and consumer lenses.
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