News

October 30, 2019, Commack, New York – Tamron announces that its high-speed fixed focal lens for full-frame DSLR cameras, the SP 35mm F/1.4 Di USD (Model F045) has won the Grand Gold Prize in the Interchangeable Lens / DSLR category at the Digital Camera Grand-Prix 2020 as the highest rank. Gold Prize was also awarded to Tamron’s 17-28mm F/2.8 Di III RXD (Model A046).

Grand Gold Prize [Interchangeable Lens / DSLR category]



Gold Prize [Third party / Mirrorless Category]

About the award-winning products
■ Grand Gold Prize (Interchangeable Lens / DSLR category)：SP 35mm F/1.4 Di USD (Model F045)



Bringing it all together for that single shot
"We want to deliver a perfect image to people who love photography." That’s our obsessive goal for all Tamron lenses. This goal forms the basis of our concept for the SP 35mm F/1.4 Di USD (Model F045). The exceptional image quality of this fast fixed focal lens makes it worthy of being the lens that marks the milestone 40th anniversary of the SP (Superior Performance) Series. Uncompromising resolution at wide-open aperture combines with a velvety bokeh defocus blur that gently blends away from the ultra-sharp focus area. Ghosting and flare are suppressed to the utmost degree by the newly-developed BBAR-G2 (Broad-Band Anti-Reflection Generation 2) Coating. Additionally, our new and exclusive Dynamic Rolling-cam mechanism enables the heavy F/1.4 focusing unit to move with incredible accuracy at high-speed and deliver the best AF performance in every shooting situation. Truly, the Model F045 is the distillation of all of the optical technologies and manufacturing knowhow that Tamron has developed.

■ Gold Prize (Third party / Mirrorless Category) : 17-28mm F/2.8 Di III RXD (Model A046)
A lens as luminous as your creative vision
Step out of the normal lens zone and into the wilds of wide-angle. The 17-28mm F/2.8 Di III RXD (Model A046) is a large aperture ultra wide-angle zoom lens for Sony E-mount that was designed exclusively for mirrorless cameras and provides unrivalled portability and superb image quality. It’s the smallest and lightest weight zoom lens in its class*. The dramatic 17-28mm zoom range adds new dimensions to photographing landscapes, cityscapes, mountains and scenic vistas—as well as groups and building interiors. The combination of ultra wide-angle focal length and an MOD (Minimum Object Distance) of 0.19m (7.5 in) at the wide-angle end encourages richly expressive and creative photography.
* Among ultra wide-angle zoom lenses with an F-stop of F/2.8 or faster for full-frame cameras. (As of May, 2019: Tamron)

About the Digital Camera Grand-Prix
The Digital Camera Grand-Prix is a consumer-oriented awards ceremony for all manner of digital imaging-related solutions. Winners are selected by a panel of photographers, critics and distribution-related professionals with a view to choosing optimal products with which users can also enjoy photographers and photography, and not merely the taking of photographs. Full details of results and award-winning products are distributed at retail outlets, etc. in the form of a free magazine entitled Digital Camera Grand-Prix Award-winning Product Shopping Guide.

About the Grand Gold Prize
The Grand Gold Prize is awarded to the products rated as the most excellent, taking into consideration all aspects such as product performance, function, design, cost performance, marketing creativity, and feasibility in each department.

Tamron Lenses that have received Grand Gold Prize at the Digital Camera Grand-Prix
The receipt of this prestigious Grand Gold Prize this year marks the ninth time that a Tamron lens has won an award at the Digital Camera Grand-Prix.

Year Awarded	Product Name	Name of Award
2011	18-270mm F/3.5-6.3 Di II VC PZD (Model B008)	Digital Camera Grand-Prix 2011 Summer Grand Gold Prize (Interchangeable Lens category)
2012	18-200mm F/3.5-6.3 Di III VC (Model B011)	Digital Camera Grand-Prix 2012 Summer Grand Gold Prize (Interchangeable Lens category)
2013	SP 24-70mm F/2.8 Di VC USD (Model A007)	Digital Camera Grand-Prix 2013 Summer Grand Gold Prize (Interchangeable Lens category)
2016	SP 85mm F/1.8 Di VC USD (Model F016)	Digital Camera Grand-Prix 2016 Summer Grand Gold Prize (Interchangeable Lens / SLR category)
2017	SP 70-200mm F/2.8 Di VC USD G2 (Model A025)	Digital Camera Grand-Prix 2017 Summer Grand Gold Prize (Interchangeable Lens / SLR category)
2018	18-400mm F/3.5-6.3 Di II VC HLD (Model B028)	Digital Camera Grand-Prix 2018 Grand Gold Prize (Interchangeable Lens/ DSLR category)
	100-400mm F/4.5-6.3 Di VC USD (Model A035)	Digital Camera Grand-Prix 2018 Summer Grand Gold Prize (Interchangeable Lens / DLSR category)
2019	28-75mm F/2.8 Di III RXD (Model A036)	Digital Camera Grand-Prix 2019 Grand Gold Prize (Interchangeable Lens / Mirrorless category)
2020	SP 35mm F/1.4 Di USD (Model F045)	Digital Camera Grand-Prix 2020 Grand Gold Prize (Interchangeable Lens / DSLR category)

 

About Tamron Co., Ltd.
“New Eyes for Industry” is Tamron’s philosophy. This creed is consistent with the company’s position as a manufacturer of a wide range of original optical products, from interchangeable lenses for SLR cameras to various optical devices for both the general consumer and OEM. Tamron makes optical products that contribute to a range of different industries and will continue to devote its rich creativity and leading-edge technical prowess to various industrial fields. Furthermore, Tamron is fully aware of its responsibility to the environment and aspires to help preserve the natural environment in all of its business activities.

Optical Product Line-up:

Interchangeable lenses for 35mm / Digital SLR camera, Interchangeable lenses for Non-Reflex type camera, Camcorder lenses, Digital still camera lenses, Drone lenses, Optical device units, Surveillance camera lenses, FA and Machine vision lenses, Automotive camera lenses, Camera module, Test plates, etc.

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10/30/19